To support the launch of Papa Murphy’s new “Bake It Up A Notch” campaign, starring pizza-obsessed couple Matt and Molly, we developed multiple episodic social series to extend their story across platforms. By leaning into entertainment, humor, timely topics, and of course pizza, we kept audiences engaged. All social concepts were captured alongside the TV shoot, resulting in nearly 100 unique pieces of social content.

My Role: Social Strategy, Creative Development, Pre-Production, Co-Director, Content Planning