After emerging from bankruptcy, WeWork faced a critical brand perception challenge: how to rebuild trust, reassert its value, and remind the world that it's still the place where innovators, creators, doers, and makers make great things happen.

We partnered with WeWork’s internal creative team to launch a global social creative campaign celebrating the success stories of its members. The campaign was WeWork’s first post-bankruptcy campaign.

My role: Social Strategy Consultation, Production Oversight