We reintroduced the Brawny Man on social establishing him as the voice of the brand. This included a TikTok launch strategy for Brawny which resulted in 40K followers in just 10 months.

My Role: Playbook Development, Creative Concepting, Planning, Production (capture + edit)

We partnered with WeWork’s internal creative team to launch a global social creative campaign celebrating the success stories of its members. The campaign was WeWork’s first post-bankruptcy campaign.

My role: Social Strategy Consultation, Production Oversight

A lingerie line to celebrate the love between a Red’s burrito and an air fryer. Made in partnership with Thistle and Spire. Because we didn’t know what true love was until we air fried a Red’s burrito.

My role: Social Strategy, Creative Development, Production Oversight

I worked with Wieden+Kennedy and McDonald’s to give fans on social the experience of being at Grimace’s birthday. I captured real-time social content onsite so fans could tune-in and experience the energy and fun.

My Role: Content Capture, Live Social

We worked with Kraken Rum to craft a bespoke social media playbook to define the Kraken’s voice and always-on content strategy. We oversaw the brand’s social including strategy, content planning, real-time social, and production.

My Role: Social Strategy, Creative Development, Production

To support the launch of Papa Murphy’s new “Bake It Up A Notch” campaign, starring pizza-obsessed couple Matt and Molly, we developed multiple episodic social series to extend their story across platforms. By leaning into entertainment, humor, timely topics, and of course pizza, we kept audiences engaged.

My Role: Social Strategy, Creative Development, Pre-Production, Co-Director, Content Planning

We partnered with apparel brand Seager to launch a new video series featuring interviews with individuals who share the same passion, independence, and rebel spirit as Coors Banquet. The series highlights like-minded voices who live boldly, push against convention, and reflect the rugged, authentic ethos of the brand.

My Role: Social Strategy, Creative Concepting, Content Planning

Fun fact: in Cricket’s Refer a Friend program, literally anyone qualifies as a friend. So we set out to answer “Who can be a friend?” and turned it into a song.

My Role: Social Strategy, Creative Development, Maker Sourcing, Production Oversight

To help restore passenger confidence in spring and summer 2021, we partnered with Alaska Airlines to parody Men Without Hats’ “Safety Dance.” Real Alaska employees starred in a safety-themed music video that reimagined the 1983 hit with lyrics like, “If your friends don’t mask—why don’t they mask?—well, they won’t fly this airline!” On social, we treated employees as influencers to amplify the video across platforms.

My Role: Social Strategy, Influencer Strategy

Amazon asked us to remind people about Prime Day in a way that felt more unexpected. We worked with a finger-dancing influencer (yeah, they exist) to make sure people were physically prepared for one of the most anticipated shopping days of the year.

My Role: Social Strategy, Influencer Identification, Production Oversight

“It’s Miller Time” is an iconic tagline, so we invited fans to define #ItsMillerTime on social through a nationwide UGC campaign. Top submissions were featured across social and in the first-ever TV spot built entirely from fan content. The campaign generated 500K+ submissions, made #ItsMillerTime the #1 branded hashtag in the U.S. and #2 globally, was used 17.7× more than #UpForWhatever, and grew social following by 112K.

My Role: Social Strategy, Creative Development